{
  "updated": "2026-06-24",
  "purpose": "Phase 7 Conversion Funnel Engine for Matrix Reprogrammed. This data defines lead magnets, opt-in doors, thank-you routes, reader segmentation, and the Black File sales ladder.",
  "rules": [
    "Every high-intent visitor needs a next action.",
    "Books sell the deep dive; lead magnets capture the reader path.",
    "Forms must work without JavaScript.",
    "Every funnel page must route into books, Power Atlas, Evidence Vault, AI Answers, Network Maps, and Black File.",
    "No fake scarcity, fake counters, or unverifiable promises.",
    "The lead magnet must make the archive easier to enter."
  ],
  "funnels": [
    {
      "slug": "black-file",
      "title": "The Black File",
      "tagline": "The 33-system gateway into Matrix Reprogrammed.",
      "audience": "New readers who need the master map before choosing a book.",
      "promise": "A free gateway file and route-map through symbols, intelligence, crime-state overlap, war, media, money, psychology, human cost, and hidden architecture.",
      "formName": "black-file-request",
      "primaryCta": "Open The Black File",
      "thankYouPage": "black-file-thank-you.html",
      "download": "downloads/the-black-file-matrix-reprogrammed.pdf",
      "routes": ["black-file.html", "book-universe.html", "power-atlas.html", "evidence-vault.html", "network-map-index.html"],
      "books": ["black-file", "elite-toolkit", "power-overlap", "as-above-so-below"]
    },
    {
      "slug": "evidence-starter",
      "title": "Evidence Starter Pack",
      "tagline": "Learn how to separate record, claim, association, and interpretation.",
      "audience": "Readers arriving from controversial topics who need source discipline before going deeper.",
      "promise": "A clean starting route through evidence classes, source lanes, court records, declassified archives, documented association, and unsupported claims.",
      "formName": "evidence-starter-request",
      "primaryCta": "Get The Evidence Starter Pack",
      "thankYouPage": "thank-you-evidence-starter.html",
      "download": "",
      "routes": ["evidence-vault.html", "evidence-vault-index.html", "evidence-policy.html", "answer-evidence-boundary.html", "answer-documented-association.html"],
      "books": ["elite-toolkit", "power-overlap", "black-file"]
    },
    {
      "slug": "power-map",
      "title": "Power Map Field Guide",
      "tagline": "Trace the system without turning lines into accusations.",
      "audience": "Readers who want maps: intelligence, war, crime, elite access, symbolism, and medical-policy power.",
      "promise": "A route through labeled relationship lines, risk boundaries, Atlas nodes, Evidence Vault lanes, and Network Map rules.",
      "formName": "power-map-request",
      "primaryCta": "Get The Power Map Guide",
      "thankYouPage": "thank-you-power-map.html",
      "download": "",
      "routes": ["network-map-index.html", "network-maps.html", "power-atlas.html", "atlas-index.html", "answer-deep-state.html"],
      "books": ["elite-toolkit", "cia", "blackwater", "cartels"]
    },
    {
      "slug": "intel-weekly",
      "title": "Intel Weekly Signal",
      "tagline": "Weekly source-bound signals from the archive.",
      "audience": "Readers who want recurring updates and current routes into the archive.",
      "promise": "A weekly-style signal route into the Intel Desk, bulletins, human-cost panels, migration panels, timers, and new dossier paths.",
      "formName": "intel-weekly-request",
      "primaryCta": "Join The Weekly Signal",
      "thankYouPage": "thank-you-intel-weekly.html",
      "download": "",
      "routes": ["news.html", "intel-archive.html", "timers.html", "dashboard-human-cost.html", "dashboard-migration.html"],
      "books": ["wwiii", "blackwater", "cartels", "keep-calm"]
    },
    {
      "slug": "book-path",
      "title": "Choose Your Book Path",
      "tagline": "Find the correct Matrix Reprogrammed book sequence.",
      "audience": "Visitors who are interested but overwhelmed by the size of the archive.",
      "promise": "A simple segmentation route into D.O.G, Intelligence Dossiers, Crime Dossiers, War, Psychology, Evidence, and Black File paths.",
      "formName": "book-path-request",
      "primaryCta": "Find My Book Path",
      "thankYouPage": "thank-you-book-path.html",
      "download": "",
      "routes": ["book-universe.html", "books.html", "start-here.html", "search.html", "black-file.html"],
      "books": ["as-above-so-below", "cia", "cartels", "identity-trap", "black-file"]
    }
  ]
}